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Client Attraction Strategy – Workshop 1
11th May 2020 @ 2:00 pm - 3:30 pm£30
This is part 1 of a 3 part series of workshops. You can attend any individual workshop but for best results attend all 3!
Workshop 1 – Who are you & who are your clients?
- What problems do and your business help people solve?
- What are your business values? And how do you demonstrate them?
- How to create your ideal client (avatar)
- Why it’s important to have an avatar
Knowing what problems your business solves and having a clear picture of your ideal client means that you will be fishing in the right ponds – saving you time and money on advertising and promotion.
Identifying the problems that your clients have enables you to offer relevant solutions so that your clients naturally want to work with you rather than feeling ‘sold’ to
Clearly articulating your business values means that you attract the people who want to work with you and who you enjoy working with – bringing out the best in both parties
You will leave with:
- A list of your business values which you can you use on your website and marketing materials
- A picture of your ideal client/s
- A list of solutions to your clients problems